Our Story
Where tradition meets innovation, and every thread tells a story of elegance, heritage, and modern sophistication.
The Beginning of Haya Threads
Founded in 2020 by designer Fatima Ahmed, Haya Threads was born from a simple yet powerful vision: to create modest fashion that doesn't compromise on style, quality, or cultural authenticity. Growing up in a family of textile artisans in Karachi, Fatima witnessed firsthand the beauty of traditional craftsmanship and the stories woven into every fabric.
The name "Haya" represents modesty and grace in Arabic, while "Threads" symbolizes the connections we weave between cultures, generations, and individual stories. Each piece in our collection is designed to honor this heritage while embracing contemporary aesthetics.
What started as a small atelier in Karachi has grown into a beloved brand serving women across Pakistan, the GCC, and international communities who value both modesty and modern design.
Our Philosophy
Modesty with Style
We believe that modest fashion should never mean compromising on elegance, sophistication, or personal expression.
Quality Craftsmanship
Every piece is meticulously crafted using premium fabrics and traditional techniques passed down through generations.
Cultural Bridge
Our designs celebrate cultural heritage while embracing global fashion trends, creating pieces that transcend borders.
Meet Our Founder
Fatima Ahmed
"Growing up surrounded by the rich textile heritage of Pakistan, I always dreamed of creating fashion that would honor our traditions while speaking to the modern woman. Haya Threads is that dream realized."
With a background in fashion design from the Pakistan Institute of Fashion and Design and years of experience working with traditional artisans, Fatima brings both contemporary vision and deep cultural understanding to every collection.
Her mission extends beyond fashion – she's committed to supporting local artisans, preserving traditional crafts, and empowering women through beautiful, modest clothing that makes them feel confident and elegant.
Our Mission & Values
We're committed to creating more than just beautiful clothing – we're building a community and preserving cultural heritage.
Sustainability
We prioritize eco-friendly practices and sustainable sourcing in all our operations.
Artisan Support
We work directly with local artisans, ensuring fair wages and preserving traditional crafts.
Quality First
Every piece undergoes rigorous quality checks to ensure it meets our high standards.
Cultural Respect
We honor and celebrate the cultural significance of modest fashion and traditional designs.
Join Our Journey
Be part of a community that celebrates modest fashion, cultural heritage, and timeless elegance.