Founded in 2020 by designer Fatima Ahmed, Haya Threads was born from a simple yet powerful vision: to create modest fashion that doesn't compromise on style, quality, or cultural authenticity. Growing up in a family of textile artisans in Karachi, Fatima witnessed firsthand the beauty of traditional craftsmanship.
"The name 'Haya' represents modesty and grace in Arabic, while 'Threads' symbolizes the connections we weave between cultures, generations, and individual stories."
What started as a small atelier in Karachi has grown into a beloved brand serving women across Pakistan, the GCC, and international communities.
Fatima Ahmed
Founder & Creative Director

The principles that guide every stitch, every decision, every conversation we have with our community.
We believe that modest fashion should never mean compromising on elegance, sophistication, or personal expression.
Every piece is meticulously crafted using premium fabrics and traditional techniques passed down through generations.
Our designs celebrate cultural heritage while embracing global fashion trends, creating pieces that transcend borders.
The milestones that shaped us into who we are today.
Haya Threads opens in Dubai with three artisans and a mission to create fashion that honors both people and planet.
Achieved certification across our entire supply chain, ensuring fair compensation and dignified working conditions.
Our first collection designed to last a lifetime—garments made to be worn, loved, mended, and passed down.
Opened studios in London and New York, bringing conscious luxury to a global audience.
Over 50 artisans, thousands of conscious customers, and a commitment that grows stronger every day.
The hands and hearts behind every stitch.

Founder & Creative Director

Head of Design

Supply Chain Director

Atelier Manager
“Fashion is not about garments — it is about identity, memory, and the silent language of how you choose to be seen.”